Member Benefit: 40% Discount on 4by6 Printing

4by6 Portfolio Packs, customize your quantities starting with 25 prints.

Hey there! Gary Allard, APA|SD Chapter President here and I want to share my love for print. In this day and age when we are bombarded with digital imagery at every turn, from every angle, holding a printed piece of art hits an emotional spot that many of us are losing touch with.

And that’s a shame because, now more than ever, we have the resources to make amazingly beautiful prints for a fraction of the price we used to pay. Which brings us to our APA partner, 4by6. This online printing resource stands out in a few ways. First, the attention to quality is at the forefront of their business. They require a higher resolution file than most other printers, which results in more detail in the printed piece. And the hands-on attention given to each order is also a refreshing surprise; the last order I submitted had rasterized type, the art tech emailed with a concern, replaced exactly my copy (font and all) with vector type so it would print cleaner, and assured me it was all in the system and going to print without delay. Try finding that with other online print resources.

“Blackline” heavy layered card stock by 4by6

Lastly, the flexible options for quantities, sizes, card stock, and products is almost overwhelming. My business cards are printed on the “Blackline” multilayer heavy stock. For my print promos I chose the recycled stock which has a great feel and surprisingly sharp and vibrant color. If you can’t decide, sign up for a free sample kit to get a first hand feel of all the options. Shipping is quick (they are based in the Bay Area) and all my orders have arrived before the expected date.

4by6 cards and promos for Gary Allard Photography

Here’s the best part: APA|SD members receive a 40% discount on all orders. That’s huge. So if you’re thinking about that next print promo, or need new business cards, give them a try. And if you need one more reason? They plant a tree for every order they receive. Really. Honestly, I’m sold. And also not being compensated for this testimonial. Well, except for the discount, but you can get that too!

If you have any questions or would like more information about this benefit or other membership perks, please contact our Executive Director, Wendy Fisk at director@apasd.org

‘Behind the Scenes with Art Streiber and Michele Romero’

apa_streiber_web
© Art Streiber

Join us for a behind the scenes experience including a talk and slide presentation at Museum of Photographic Arts in Balboa Park on Thursday, March 14th, 2019.

APA | San Diego presents ‘Behind the Scenes with Photographer Art Streiber and special guest, Entertainment Weekly Photo Editor Michele Romero.’ The two will share their creative working process that helps them achieve dynamic images, discuss their past decade of collaboration and take attendees behind the scenes on a few of their recent shoots from concept, production, to execution.

Michele Romero has been with Entertainment Weekly since the first issue launched in 1990 and has contributed to more than 1500 issues to date. Art Streiber shot his first assignment for the magazine in 1996 and has since photographed over 30 covers for the magazine.

WHEN:
March 14, 2019 | Doors open at 6:00 pm and event starts at 6:30 pm

WHERE:
The Museum of Photographic Arts | 1649 El Prado, San Diego, CA 92101

COST:
APA and MOPA Members: $15
Students: $15
Affiliates (AIGA, ASMP, YBH, LPW): $20
Non-members: $25

RESERVE YOUR TICKETS NOW!


ABOUT:

Michele Romero is a Senior Level Original Image Content Creator with a focus on Global Pop Culture for a National Publication/Brand with Worldwide Social Media Reach. Translation: Senior Picture Editor for Entertainment Weekly Magazine. Romero has 30 years of experience producing award winning magazine photography and is passionate about the history of Photography, Film, Television, and Literature. She is a concept artist with many original ideas purchased or recreated by movie studios, television studios and record labels for marketing and advertising use. She loves photographers and photography but not necessarily in that order.

Art Streiber is a Los Angeles-based freelance photographer specializing in portrait, reportage, entertainment, and advertising photography. At the beginning of his career, Streiber served as co-bureau chief for Fairchild Publications in Milan, Italy, where he contributed to Women’s Wear Daily, W magazine, and M magazine.  Streiber currently serves on the Board of the Los Angeles Center of Photography and the PhotoPlus Expo Advisory Board. For the last decade, Streiber’s imagery has been selected to appear in American Photography and Communication Arts Photography Annual. He is inspired by the great portrait, fashion and documentary photographers of the mid 20th Century. Streiber was introduced to photography in middle school by his grandfather, an avid amateur with his own darkroom, and has a BA in Communications from Stanford University.

Thank you to our sponsors!
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Instagram Marketing for Photographers: A Crash Course with Ellie Pritts


© John Durant

Thank you for joining us for our Instagram marketing event with the very talented Ellie Pritts. We were so happy to see a great turnout of old friends and new faces for this informative presentation, which included her approach and some best practices for using Instagram. A big shout out to Ellie, our sponsors and hosts for their generosity and support!

We truly appreciate our local photo community who help make these events possible!


© Gary Allard


© Gary Allard

Thank you to our sponsors!
APA_Sponsors_0006_Layer 1      APA_Sponsors_0008_NelsonLogo        APA_Sponsors_0007_GeorgesCamera
APA_Sponsors_workbook APA_Sponsors_0009_cropped-logo APA_Sponsors_0004_dripbook_logo

Instagram Marketing for Photographers: A Crash Course with Ellie Pritts

Join APA|SD and Instagram superstar Ellie Pritts, Thursday, January 24, 2019 to explore how and why Instagram has become indispensable for marketing yourself as a photographer. In this seminar Ellie will be discussing the basics of a successful Instagram presence and how to grow your audience organically.

What will be covered:

  • Why you should be on Instagram
  • How to brand yourself on the platform
  • Finding your niche
  • The importance of finding inspiration accounts
  • Creating a strategy for your business
  • Basics of marketing on Instagram, paid and free
  • Instagram don’ts

Ellie is an acclaimed photographer and emerging director who has worked with companies like Pitchfork, VANS, Canon and Apple. Ellie was named one of the top photographers to follow on Instagram by TIME and launched Apple’s Instagram account, @apple in 2017.

When: Thursday, January 24th, 2019   |   Doors open at 6 and event starts at 6:30-8:30
Where: Marshall Williams and Chris Park Studios, 5343 Banks Street, San Diego, CA 92110
COST: (Early bird pricing goes up $5 per ticket after January 4th, 2019)
APA $10
Students $15
Affiliates (MOPA/AIGA) $15
Non-Members $20
Reserve your space now

Thank you to our event sponsors:
George’s Camera
Nelson Photo Supplies
Workbook | Dripbook | Yodelist
Marshall Williams Photography | Chris Park Photography
ellie_sponsors

MEET. Rebecca Joelson


© Rebecca Joelson

Meet San Diego based photographer, director and producer, Rebecca Joelson.

Who are your top 5 favorites that you’re following on Instagram?
I am inspired by a lot of people I follow on Instagram. It’s a great platform to see art in many forms. Some of my favorites are: @aestheticamag @aphotoeditor @dustinlane @foundartists @partoscompany

What is your camera of choice?
I’ve been using Fuji’s GFX50s, both as my work camera and travel camera. I love the look and the resolution medium format provides. The color straight out of this camera is stunning.

What do you listen to when you’re shooting?
It depends what I’m working on. Most of the time I ask my subject what they would like to listen to in order to put them in a comfortable and safe space. Some of my favorites right now are Leon Bridges, Trouble in the Wind, and Dr Dog.

Who were your biggest influencers?
My biggest early influencers were Jill Greenberg for her lighting and Annie Leibowitz and David LaChapelle for their environmental portraits. I’ve found that I enjoy creating expressive characters and love telling a story through color, locations, and cinematic lighting.

What were you doing before you became a Photographer?
Before I decided to pursue photography as a career, I thought I wanted to be a teacher. Straight out of high school I thought a career in the arts was unrealistic. After earning my degree from SDSU, I never pursued teaching. A few years after graduating, I took a couple photography classes at City College, followed my passion, and began my career in photography.

What 3 words describe your photography style?
Clean
Calculated
Structured

When were you first introduced to Photography?
Growing up I had a variety of different film cameras. None of the adults in my life were photographers so I think the interest came from being nostalgic and interested in recording memories. Having a camera was my way to document my life as well as those around me. I still enjoy documentary photography a great deal although most of my paid work is more preconceived and less documentarian.

If you weren’t a Photographer, what would you be doing?
Though I began my career as a photographer, throughout the years I’ve grown from shooting stills to also shooting motion. I’m a photographer but I’m also a filmmaker. I love both and can’t see myself not creating images in one form or another. Lately I’ve been directing a bunch which I really love. I’m quite opinionated with what I see and how I’d like to see it so directing is a solid fit for me. My years as a portrait photographer have given me a lot of experience communicating with my subjects which I think ultimately has made me a strong director. I also love to write and have been writing short films and creative treatments for commercial clients for years. The goal for 2019 is to shoot more of my personal work I’ve written.

What do you do when you get stuck?
When I get stuck, I stop and review what I’ve just shot and then I shoot more and always seem to find new perspective.

is your best marketing advice for your peers?
My marketing advice is: Do good work and be cool to everyone. People talk and a good reputation will take you far.

What advice would you give to yourself if you could go back 10 years? 20 years?
Travel more, always take your camera with you, and don’t be afraid to make mistakes, that is, as long as you learn from them.

Check out more work from Rebecca Joelson!

APA | SD’s Holiday Party and Print Exchange


Photo © Gary Allard

EAT, DRINK & MERRY MERRY
Join us and other San Diego photographers at what is now a venerable tradition: arrive at Waypoint Public with a loose print and depart in the wee hours filled with winter cheer, your heart full of holiday spirit, your hands clutching a new and wonderful photograph. It’s a custom. It’s an age-old practice. It’s a party.

WHEN: 
Thursday, December 6th, 2018 at 6:30 pm

WHERE:
Waypoint Public  |  3794 30th Street  |  San Diego, CA 92104
Space is limited.

RSVP or QUESTIONS:
Email director@apasd.org by December 2nd, 2018