Instagram Marketing for Photographers: A Crash Course with Ellie Pritts

© John Durant

Thank you for joining us for our Instagram marketing event with the very talented Ellie Pritts. We were so happy to see a great turnout of old friends and new faces for this informative presentation, which included her approach and some best practices for using Instagram. A big shout out to Ellie, our sponsors and hosts for their generosity and support!

We truly appreciate our local photo community who help make these events possible!

© Gary Allard

© Gary Allard

Thank you to our sponsors!
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Instagram Marketing for Photographers: A Crash Course with Ellie Pritts

Join APA|SD and Instagram superstar Ellie Pritts, Thursday, January 24, 2019 to explore how and why Instagram has become indispensable for marketing yourself as a photographer. In this seminar Ellie will be discussing the basics of a successful Instagram presence and how to grow your audience organically.

What will be covered:

  • Why you should be on Instagram
  • How to brand yourself on the platform
  • Finding your niche
  • The importance of finding inspiration accounts
  • Creating a strategy for your business
  • Basics of marketing on Instagram, paid and free
  • Instagram don’ts

Ellie is an acclaimed photographer and emerging director who has worked with companies like Pitchfork, VANS, Canon and Apple. Ellie was named one of the top photographers to follow on Instagram by TIME and launched Apple’s Instagram account, @apple in 2017.

When: Thursday, January 24th, 2019   |   Doors open at 6 and event starts at 6:30-8:30
Where: Marshall Williams and Chris Park Studios, 5343 Banks Street, San Diego, CA 92110
COST: (Early bird pricing goes up $5 per ticket after January 4th, 2019)
APA $10
Students $15
Affiliates (MOPA/AIGA) $15
Non-Members $20
Reserve your space now

Thank you to our event sponsors:
George’s Camera
Nelson Photo Supplies
Workbook | Dripbook | Yodelist
Marshall Williams Photography | Chris Park Photography

MEET. Rebecca Joelson

© Rebecca Joelson

Meet San Diego based photographer, director and producer, Rebecca Joelson.

Who are your top 5 favorites that you’re following on Instagram?
I am inspired by a lot of people I follow on Instagram. It’s a great platform to see art in many forms. Some of my favorites are: @aestheticamag @aphotoeditor @dustinlane @foundartists @partoscompany

What is your camera of choice?
I’ve been using Fuji’s GFX50s, both as my work camera and travel camera. I love the look and the resolution medium format provides. The color straight out of this camera is stunning.

What do you listen to when you’re shooting?
It depends what I’m working on. Most of the time I ask my subject what they would like to listen to in order to put them in a comfortable and safe space. Some of my favorites right now are Leon Bridges, Trouble in the Wind, and Dr Dog.

Who were your biggest influencers?
My biggest early influencers were Jill Greenberg for her lighting and Annie Leibowitz and David LaChapelle for their environmental portraits. I’ve found that I enjoy creating expressive characters and love telling a story through color, locations, and cinematic lighting.

What were you doing before you became a Photographer?
Before I decided to pursue photography as a career, I thought I wanted to be a teacher. Straight out of high school I thought a career in the arts was unrealistic. After earning my degree from SDSU, I never pursued teaching. A few years after graduating, I took a couple photography classes at City College, followed my passion, and began my career in photography.

What 3 words describe your photography style?

When were you first introduced to Photography?
Growing up I had a variety of different film cameras. None of the adults in my life were photographers so I think the interest came from being nostalgic and interested in recording memories. Having a camera was my way to document my life as well as those around me. I still enjoy documentary photography a great deal although most of my paid work is more preconceived and less documentarian.

If you weren’t a Photographer, what would you be doing?
Though I began my career as a photographer, throughout the years I’ve grown from shooting stills to also shooting motion. I’m a photographer but I’m also a filmmaker. I love both and can’t see myself not creating images in one form or another. Lately I’ve been directing a bunch which I really love. I’m quite opinionated with what I see and how I’d like to see it so directing is a solid fit for me. My years as a portrait photographer have given me a lot of experience communicating with my subjects which I think ultimately has made me a strong director. I also love to write and have been writing short films and creative treatments for commercial clients for years. The goal for 2019 is to shoot more of my personal work I’ve written.

What do you do when you get stuck?
When I get stuck, I stop and review what I’ve just shot and then I shoot more and always seem to find new perspective.

is your best marketing advice for your peers?
My marketing advice is: Do good work and be cool to everyone. People talk and a good reputation will take you far.

What advice would you give to yourself if you could go back 10 years? 20 years?
Travel more, always take your camera with you, and don’t be afraid to make mistakes, that is, as long as you learn from them.

Check out more work from Rebecca Joelson!

APA | SD’s Holiday Party and Print Exchange

Photo © Gary Allard

Join us and other San Diego photographers at what is now a venerable tradition: arrive at Waypoint Public with a loose print and depart in the wee hours filled with winter cheer, your heart full of holiday spirit, your hands clutching a new and wonderful photograph. It’s a custom. It’s an age-old practice. It’s a party.

Thursday, December 6th, 2018 at 6:30 pm

Waypoint Public  |  3794 30th Street  |  San Diego, CA 92104
Space is limited.

Email by December 2nd, 2018

Untitled 2018 Winners Announced

APA|SD would like to thank all of the sponsors, attendees and participants who helped make the Untitled 2018 exhibition and auction a success. More than 275 entries were received and our judge, Thomas Werner, curated the top 20. The prints were displayed at Bread & Salt gallery for a one-night only event and silent auction benefiting the Museum of Photographic Arts and prizes were awarded for the top 3 submissions and people’s choice.




1st Prize: Michele Zousmer
2nd Prize: Lisa Griffiths
3rd Prize: Ed Masterson
People’s Choice: Gary Allard

Here are a few photos from the event courtesy of Gary Allard, Ken Hansen, and Bil Zelman.



Thank you to all of our generous sponsors!

Untitled Exhibition and Photo Auction at Bread & Salt Gallery

Join us at Bread & Salt gallery for a one-night only auction and exhibition of the top 20 photographic prints from our Untitled 2018 contest. All proceeds from the auction will be donated to the Museum of Photographic Arts. See all competition entries shown in a rotating slideshow, sip craft beer from Coronado Brewing Co., and bid on original art by some of the regions best photographers. Winning entries were judged and curated by Thomas Werner and prizes will be awarded for the top 3 images.

When: Saturday, November 10, 2018, 7-10 PM
Where: Bread & Salt, 1955 Julian Ave. San Diego, 92113
Free and open to all.

Photos top to bottom:
Lou Mora
Markku Lahdesmaki


Thank you to our generous sponsors: