These days, as photographers, our world is seemingly expanding and shrinking all at once and it can be challenging to make a focused statement with commercial photography. Things have shifted, personal meetings are rare, and connecting with prospective clients can be more challenging so we need to show our specialty work now more than ever.
By tailoring our individual approach to a specific client, we can start the conversation quickly and help grab their attention. Photographers have a large digital toolbox that allows the ability to create laser-focused promotions and presentations to help capture the essence of our work and outline our specialties or concepts that may or may not be fully represented on our websites. Photographers should have a virtual portfolio handy or an e-book that best represents who they are and what they do.
Join APA | SD and our esteemed panelists who will be critiquing 3 virtual portfolios, offering their guidance and expertise, and discussing ideas for the best approach to building these tailored digital presentations.
WHEN: August 12, 2020 at 4PM PST
WHERE: Online | Link will be sent out upon registration
COST: Free to APA Members, Non-Members $10
Reserve your spot today click here!
RSVP by NOON (PST) on August 12th, 2020
Not a Member? Our annual memberships start at $50! Join Now!
If you’re interested in having your digital portfolio selected for review: please make sure you’re available to attend. Submissions must be sent to Wendy Fisk at email@example.com and please review the guidelines below:
We are looking to receive a digital portfolio via a link or PDF to share with the panelists in advance and all digital portfolios should be a curated selection of your work and submitted by Friday, August 7th, at 12 PM NOON PST. Be sure to please answer the following questions when you send along your submission:
Where are you currently in your career?
How many years have you been shooting?
Are you moving from one type of photography to another? We’ve also included a Digital portfolio example for you HERE.
MEET THE PANELISTS
DANA NEIBERT (b. 1972) is a trophy husband and photographer based in Coronado, California where he resides with his wife and two children. He pushes Mongo and does not care that you know. His biggest fear is being featured on “Kook of the Day”.
ROSEY LAKOS is the Director of Photography at Godfrey Dadich Partners in San Francisco. She curates and produces visuals for clients ranging from National Geographic and the ACLU to Nike, Google, and IBM. Prior to GDP, Lakos was an integral part of the WIRED photo department where she produced award-winning feature and cover shoots.
Before working in editorial, she managed the production of exhibitions, books, and global artist workshops in the fine art photography studio of Todd Hido. A photographer herself, Lakos has a valuable understanding of the craft and is delighted that she has been able to create a fulfilling career from her obsession with the medium.
HEIDI GOVERMAN is originally from North Salem, a super small town just north of NYC filled with apple orchards and horse farms. She moved to Los Angeles in 1993, fell in love with the weather and easily learned to live without snow.
Before joining Workbook, Heidi spent five years as the Executive Director for APA | LA, a national non-profit photography trade organization, where she found her true passion in supporting artists and their businesses. Heidi is a talker but also a good listener who likes to solve problems.