APA | SD presents: The Authentic Photograph with Bil Zelman Saturday, March 28th, 2015



This workshop is for any photographer who wants to create and photograph truly genuine expressions; who’s primary subjects are people and who’s wish is to get inside their subjects’ heads and entice them to feel and react to things in a way that feels natural, in a way that’s prescribed, directed and controlled by you.

This class is limited to twelve participants, includes lunch with local beers. 100% of the proceeds go to the San Diego chapter of American Photographic Artists.

Through casual and entertaining roundtable style discussions, demonstrations, shoots and visual case studies, Zelman will walk you through a variety of shoot situations and send you home inspired and with fresh new thoughts on how to approach your subjects and your work.

  • Cultivating your subject’s confidence and trust – the foundation of authenticity
  • Portrait psychology – motivating your subject, reducing their anxieties
    and getting them to open up
  • Creating and controlling your shooting environment – finding your light,
    using closed sets, using and choosing less equipment
  • Unconventional casting techniques
  • Style vs. technique
  • The use of voice inflection, inner narratives, positive feedback,
    deliberate imperfections
  • Reading and sending body language – mirroring others’ moods and energy levels,
    and how to get them to mirror yours
  • The use and timing of mood altering substances such as wine, sugar and caffeine
  • When to throw potatoes…and a million other things…

This is an intensive group class and together you will cover a ton of ground. Cameras, notepads and/or voice recorders are highly recommended!

 When: Saturday, March 28th 2015 from 9am-4pm
Harrison Photographic, 930 W. Ivy Street San Diego, CA 92101
APA Members $100; Student, ASMP, MOPA & 3S $125; NON-Member $150



Over the years Bil Zelman’s campaigns and editorial work has required his images to convey very specific expressions – satisfied vs. happy, pride, elation, celebration, rivalry, defeat, consolation, intelligence, being “lost”, absorbed, pensive and a slew of others.  Figuring out ways to make those people genuinely FEEL those emotions vs. acting them out is the secret to creating powerful, lasting imagery.

“Zelman’s lecture was so jam-packed with insight I couldn’t write fast enough. It was as if he dumped his entire life’s experience onto the table”!  John S. Photo Expo NYC 2013

“So very well thought out and insightful. (Zelman) has obviously spent a lot of hours deconstructing the minutia of his workflow and presented them in a way that will certainly improve my own work”.  Rachel P. Photo Expo NYC 2013

“Bil’s seminar was brilliant and hysterical and fast paced. He (really knows) how to cover a lot of ground efficiently and entertainingly.”  Anonymous attendee CSCA Ohio Stat

Zelman’s been attacked by a neck-biting monkey while snapping shots of sloths in the Amazon, floated on icebergs in Patagonia, sailed through the Bahamas with Alexandra Cousteau and shot in over 30 countries.  He’s partied with Gaga; cracked up the “it” girl of comedy, Kristen Wiig, getting her to squawk like a bird for a portrait; and shot David Bowie as his first megastar assignment at the ripe age of 20. Since then, Taylor Swift, the Rolling Stones, Ozzy Osbourne, Tony Hawk, Jerry Seinfeld, and myriad other A-listers have all posed for him.

Consistently touted as a Top 200 photographer worldwide by Lürzer Archive, Zelman has shot and directed dozens of international advertising campaigns for brands such as CocaCola, Jim Beam, Harley Davidson, Bud Light, Guinness and Apple. His work has been shown or collected by The Museum of Photographic Arts, The Museum of Contemporary Art, The Lucie Foundation, FCMOA, The Center for Photographic Arts, The Center for Fine Art Photography, The Center for Exploratory and Perceptual Arts,Newspace Center for Photography, The Portland Museum of Art and many others. His most recent book Isolated Gesture was awarded an Art Director’s Club award by Albert Watson.

APA | SD and Panasonic present: An Evening with Michael Grecco | Thursday, February 26th, 2015

© Michael Grecco

An Evening with Michael Grecco

Every age celebrates the photographers that captures the spirit of that time. These creative, successful people could photograph the greats – the artists, writers and celebrities of the day – so well because they were celebrities in their own right.

In the second half of the 19th Century it was Nadar. In the 1920s and 1930s it was Steichen and Snowden followed by David Bailey in the 1960s and Richard Avedon in the 70s and 80s.

Michael Grecco belongs in the pantheon of these greats – he’s one of the most respected and sought-after visual story tellers of our time. His conceptual vision and dramatic use of light have created some of the most distinctive images ever made.

It is with great pleasure that the San Diego chapter of American Photographic Artists welcomes Michael Grecco for a revealing presentation of his work, inspiration and Grecco’s unique take on the future of image making.

Thursday, February 26th, 2015  |  7:00 pm – 8:30 pm,  Doors open at 6:30 pm

Riverdale Studios | 6314 Riverdale Street | San Diego, CA 92120 | riverdale-studios.com

$10 APA member   |   $15 ASMP, 3rd Space, MOPA and Student   |   $20 Non-member

RSVP or Questions:
Purchase tickets HERE  or email: director@apasd.org
Sponsored by:
panasonic riverdale logo Chrome_Digital_logo_color_black_cd NelsonLogoMOPA_Logo_CasualMrkContain2Clr

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Black Friday Continues: APA annual memberships reduced by 20%

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Black Friday Continues: APA annual memberships reduced by 20%    JOIN

Starts 8:00 AM EST November 28th, 2014 – December 5th, 2014

Professional plan (most popular) reduced from $350 to $280
Associate plan reduced from $225 to $180
Supporter plan reduced from $125 to $100
Contributor plan reduced from $50 from $40

Or become an APA Leader. Plan reduced from $500 to $400
Sign-up for a monthly plan we will take 20% off your first payment

Check out these amazing member rewards
Be seen in Find A Member and APA Gallery

The time to join is now

Note to current APA members:

If your current membership is up for renewal soon, you may choose to sign up for a new membership plan and receive the discount. Please know that it will start a “new” membership from the day you pay, and you sacrifice the remaining time on your previous membership.

All discounts are automatically applied at check out — no need to enter any code.

SAVE THE DATE! APA | SD presents: 12th Annual Holiday Print Exchange | December 12th, 2014

Photo courtesy of David Harrison


APA | SD’s 12th Annual Holiday Party & Print Exchange
is Friday, December 12th, 2014.

Yes, the holiday season is upon us again. The days are shorter, summer is nothing but memory and it’s time for the annual APA | San Diego Holiday Party and Print Exchange.

This is where you drink some better than average booze and walk away with a print created by one of California’s best photographers. Think about it: the price for a unique work of art is simply one of your prints.

Join us and a benevolent jury of your peers at what is now a venerable tradition. Arrive at the Harrison Photographic Studio with a loose print and depart in the wee hours filled with winter cheer, your heart full of holiday spirit, and your hands clutching a wonderful new photograph.

Like Christmas itself: it’s an age-old practice, a custom, and one of the wonderful things American Photographic Artists does for the San Diego creative community.

WHEN: Friday, December 12th, 6:30 PM

WHERE: Harrison Photographic Studios
930 West Ivy Street | Little Italy | San Diego 92101

COST: Free to all

RSVP or Questions? director@apasd.org

Not a member? Join now online!
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